Self-Help Credit Union

Our Leadership


Martin Eakes is co-founder and CEO of Self-Help and the Center for Responsible Lending. Mr. Eakes holds a law degree from Yale, a master’s from the Woodrow Wilson School of Public Affairs at Princeton, and a bachelor’s degree from Davidson College. A native of North Carolina, he is a nationally recognized expert on development finance and has been honored by the John D. and Catherine T. MacArthur Foundation as a MacArthur Fellow for his work.

In 2009, his commitment to responsible lending was honored by the Opportunity Finance Network, which presented him with the Ned Gramlich Lifetime Achievement Award for Responsible Lending. Other awards include the Credit Union National Association Wegner Award, National Consumer Law Center’s Father Robert F. Drinan Leadership Award, and the Annie E. Casey Foundation National Families Count Award. A leader in U.S. community development finance and policy, Martin currently serves on the Ford Foundation Board of Trustees, the Bank of America National Community Advisory Council and the Guilford College Board of Trustees.

Steve Zuckerman is President of Self-Help Federal Credit Union, and also oversees all Self-Help’s operations in California. After working for Self-Help several years after its founding in 1980, and serving on its board for most of the next 20 years, Steve rejoined Self-Help in 2006 to launch its California efforts in Oakland and led the formation and growth of Self-Help Federal Credit Union.

Steve’s other work experience includes almost 15 years with McCown De Leeuw & Co, a private investment firm and with Bain & Company. He currently serves on the boards of Tides Foundation and Positive Coaching Alliance, as well as the New Market Tax Credit advisory board of Opportunity Fund.

Randy Chambers is Chief Financial officer for all of Self-Help’s affiliates. Randy has played an instrumental role in the establishment of Self-Help Federal in California and Chicago. He is a former chair of the board of the National Federation of Community Development Credit Unions, the national intermediary for credit unions serving low-income communities. He was co-founder and a long-time board member of Latino Community Credit Union, the first Latino financial institution in North Carolina and an internationally-recognized model for community development finance. Randy has served on various other boards related to community development finance, credit unions, nonprofits and public policy.

Joe Duran is Executive Vice President of Self-Help Federal Credit Union. Joe has played numerous leadership roles since joining Self-Help Federal through merger in 2009 and currently leading strategic growth, external relations and activities tailored to serving immigrant communities. He was directly responsible for building partnerships and organizing our branch launch in Fresno. He has over 28 years of credit union executive management experience, including serving as CEO of Community Trust Credit Union for almost 20 years before recommending to his board that they merge into Self-Help Federal Credit Union. He is nationally recognized as an innovative leader in providing financial services that meet the needs of the emerging Hispanic market, and has received numerous awards, including the Cultural Diversity Award for Individual Work by the California Credit Union League and the Dora Maxwell Award for Social Responsibility by the Dora Maxwell Foundation.

Veronica Casillas-Madrigal is Senior Vice President, managing all California branch operations. Previously she served Self-Help Federal as the Vice President of Collections and Loss Mitigation. She brings over 25 years of experience in credit union management and operations, having worked in virtually every aspect of operations at Community Trust Credit Union prior to its merger with Self-Help Federal Credit Union, including Vice President of Lending.

Paul Staley is Senior Vice President, overseeing Facilities, Lending and Training and Compliance. His involvement with Self-Help began in 2011 as project manager and consultant to the Foreclosure Recovery Project, a program that acquired, remodeled and sold foreclosed homes to low-and-moderate income families. He brings over 30 years of experience in finance and real estate. He currently serves on the Legal Services Trust Fund Commission of the California State Bar.

Todd Fuller is Senior Vice President of Internal Operations. Todd oversees the accounting, finance, marketing and communications, and Information Technology departments. He brings over five years of experience in credit unions, previously serving as the CFO for 1st Pacific Credit Union, the largest credit union to merge into Self-Help Federal Credit Union. He also brings 7+ years of experience from investment banking and venture capital.

Rodolfo Medina is President of Second Federal, Self-Help Federal’s three branches in greater Chicago. Rudy lived in the Little Village neighborhood as a young child in the 1970’s, where his parents owned and operated a local business. At a young age, the family moved from Chicago to Mexico. At 18, Rudy returned to Chicago and earned a BA from Northeastern Illinois University. Rudy worked for more than 15 years in the financial sector as a retail bank manager before joining Second Federal in 2009 as manager of its branch in Little Village. In 2013, Rudy was recognized by Crain’s Chicago Business Magazine’s “40 under 40” list. His civic engagement includes serving on the board of the Rauner YMCA and San Jose Obrero Mission.


Self-Help Federal Credit Union’s Board of Directors

  • Salvador Menjivar, Executive Director - Beneficial State Foundation (Chair)
  • Raul Raymundo, CEO - The Resurrection Project (Secretary)
  • Carl Rist, Executive Director - 1:1 Fund, Corporation for Enterprise Development (Treasurer)
  • Maggie Cervantes, Executive Director - New Economics for Women (Vice Chair)
  • Martin Eakes, CEO - Self-Help
  • Tanya Branch, CPA
  • Lisette Islas, Chief Impact Officer - MAAC

Updated 3/1/17